The couple who won't let the business quietly take the marriage.

Steve and Melissa Fultz run real family companies and teach other owners to build businesses that no longer need them. Authors of The Owner Shift.

Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group. Unusual among advisors, they still run the companies they teach from: a portfolio of East Tennessee businesses rooted in the fuel-tanker operation Steve's father started in 1964. Their book The Owner Shift helps married owners step out of the day-to-day without losing the marriage along the way.

Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group, the Knoxville advisory firm they founded in 2015 under the banner "Where Wall Street Meets Main Street."

They are unusual among business advisors in that they still run the companies they teach from. Steve is a second-generation co-owner of a portfolio of East Tennessee businesses rooted in the fuel-tanker operation his father, Pat Fultz, started in 1964, and he grew the family business from $6 million to more than $10 million. Melissa spent more than twenty years inside a Fortune-scale healthcare and automation company, where her most recent role contributed to more than $1.5 billion in revenue, and Gartner published a 2017 white paper built around a toolkit she developed.

Together they are the authors of The Owner Shift and Family Business Facelift. Their work centers on a blunt conviction: if the business gets fixed but the marriage doesn't, nothing has actually been helped.

Steve Fultz, PhD, sits where three worlds rarely meet: strategy, people, and technology. He holds a doctorate in counseling psychology from the University of Tennessee, spent about 25 years on church staffs, and has roughly four decades of operating experience running family companies. He grew the family business from $6 million to more than $10 million, and now designs AI agents that handle repeatable work inside his own operations.

Melissa Huff Fultz brings more than 25 years as a sales executive, marketing professional, and entrepreneur. Inside a Fortune-scale healthcare and automation company, her most recent role contributed to more than $1.5 billion in revenue. She is a Consultant of the Year winner, a repeat member of the Circle of Excellence and President's Club, a national-conference speaker, and the international best-selling author of The Art of Alignment.